Sketchbook pages reveal the designers' creative processes across diverse briefs, concepts, languages and alphabets, from Roman to Cyrillic to Arabic. most exciting designers and typographers, including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari and Francesco Zorzi, present a staggering range of unique and exciting ways to communicate through letters and words. Arranged alphabetically by name, the world's. A valuable resource for anyone who engages creatively with type-whether by hand or on a screen-this rich compendium emphasizes the power of typography in the digital age, while celebrating designers who continue to innovate in their practice of this time-honored craft.Steven Heller, the world's foremost graphic-design commentator, and Lita Talarico, design educator, open up designers' personal sketchbooks to provide an intimate look at the creative processes behind typefaces, word-images and logos. Featuring a wealth of sketches, precision drawings, and computer-generated artwork, as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images. In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers-including Philippe Apeloig, Ed Beguiat, Hoefler & Co., Henrik Kubel, Toshi Omagari, and Francesco Zorzi. This rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practice this time- honored craft. More than 800 featured sketchbook pages reveal the designers’ creative practices across diverse briefs, concepts, languages, and alphabets. Arranged alphabetically, the world’s most exciting designers and typographers― including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi― present a staggering range of ways to communicate with typography.
This show- all tour through leading graphic designers’ personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos.
From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces.
Typography can embrace functions beyond the the purely communicative. Page through the personal sketchbooks of the most influential and inventive illustrators and typographers working today
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